Marcus Rivera
Co-Founder & CEO
Marcus has spent over 15 years in the restaurant industry. His vision for a customizable mod pizza experience sparked the creation of Mod Pizza and continues to drive its growth today.
Our Story
About Mod Pizza
From a single location in Rockford, IL to a beloved community staple — discover the passion, people, and purpose behind every mod pizza we make.
10+
Years of Pizza
Who We Are
The Story Behind Every Slice
Mod Pizza was founded in 2015 with a simple but powerful idea: give people the freedom to build their own perfect pizza. Located at 6470 E State St in Rockford, IL, we set out to create a place where mod pizza meant more than just fast food — it meant community, creativity, and craft.
What started as a small neighborhood spot quickly grew into a beloved local institution. Our commitment to fresh, quality ingredients and the modpizza philosophy — every pizza built your way, every time — earned us a loyal following across the region. We believe that great pizza is personal, and we're here to make yours exactly right.
Today, we proudly serve thousands of customers each month, from families enjoying weeknight dinners to office teams ordering catering for big events. Every pie that leaves our kitchen carries the same care and passion that inspired our founders on day one.
2015
Year Founded
50K+
Pizzas Served
30+
Team Members
Our Purpose
Mission, Vision & Promise
Everything we do at Mod Pizza is guided by three core commitments — to our customers, our community, and our craft. The mods pizza way is built on these foundations.
Our Mission
To craft exceptional mod pizza using the freshest ingredients, served with genuine hospitality, so every customer leaves happier than when they arrived — every single visit.
Our Vision
To be the most loved pizza destination in the Midwest — a place where quality, customization, and community come together to create unforgettable dining experiences for everyone.
Our Promise
We promise to always use real ingredients, never cut corners, and treat every order — whether it's a single slice or a 200-person catering event — with the same dedication and love.
What We Stand For
Our Core Values
These values are not just words on a wall — they're the principles that guide every decision we make, every pizza we build, and every team member we hire.
Fresh Always
We source the finest seasonal ingredients daily. No frozen shortcuts — ever. Fresh is the foundation of every great mod pizza.
Community First
We're rooted in Rockford and committed to giving back. From local partnerships to team giving days, community matters to us deeply.
Your Way
Choice and customization are at the heart of modpizza. We empower every guest to create the pizza that's uniquely perfect for them.
Made with Love
Every pizza is crafted with genuine care. Our team pours passion into each pie because we believe food made with love tastes better.
Sustainability
We're committed to reducing waste, using eco-friendly packaging, and supporting sustainable food suppliers in everything we do.
Uncompromising Quality
We hold every pizza to an exacting standard. If it doesn't meet our quality bar, it doesn't reach your table. No exceptions.
Joy in Every Bite
We want every meal to be a highlight of your day. That's why our team brings energy, warmth, and positivity to every interaction.
Always Learning
We constantly innovate our menu, train our team, and listen to our guests. Growth through curiosity keeps our pizzas ahead of the curve.
How We Got Here
Our History
From a bold idea in 2015 to a thriving Rockford institution — here's the journey that shaped Mod Pizza into who we are today.
2015
The First Slice
Founders Marcus and Elena Rivera open the first Mod Pizza location on E State St in Rockford, IL. The concept is simple: fresh ingredients, infinite customization, and a welcoming atmosphere. The community responds immediately — lines form before the doors even open on day one.
2017
Community Recognition
Mod Pizza wins "Best Pizza in Rockford" from the Rockford Register Star reader poll for the first of many consecutive years. We launch our community giving program, donating a portion of every Tuesday's sales to local schools and nonprofits — a tradition we continue to this day.
2019
Catering Takes Off
We launch our full-service catering division, bringing the mods pizza experience to corporate events, weddings, and celebrations across Northern Illinois. In our first year, we cater over 200 events and become the go-to choice for businesses throughout the Rockford metro area.
2021
Online Ordering & Growth
We invest in a seamless online ordering platform, making it easier than ever to enjoy modpizza from anywhere. Our team grows to 30+ members and we introduce new seasonal menu items that celebrate regional flavors and local produce partnerships with Illinois farms.
2023
Kitchen Renovation
We complete a full kitchen renovation, installing state-of-the-art stone deck ovens that deliver an even more authentic pizza experience. The renovated space also includes an expanded prep area, allowing us to increase capacity and reduce wait times without compromising quality.
2025
A Decade of Pizza & Community
We celebrate 10 years of mod pizza in Rockford. Over 50,000 pizzas served, hundreds of community events supported, and thousands of loyal customers who've made us a part of their lives. We look ahead with excitement — more menu innovations, deeper community roots, and the same commitment to quality that started it all.
The People Behind the Pizza
Meet Our Team
Our team is the heart of Mod Pizza. Passionate, skilled, and deeply committed to making every customer's experience exceptional — meet the people who make it happen.
Elena Rivera
Co-Founder & Head of Operations
Elena's background in hospitality management brought the systems and warmth that make Mod Pizza run beautifully. She oversees all operations and ensures every guest experience is exceptional.
James Thornton
Executive Chef
Chef James trained at the Culinary Institute of America and brings classical technique to every modpizza creation. He leads our kitchen team and develops all seasonal and signature menu offerings.
Priya Sharma
Community Relations Manager
Priya is the bridge between Mod Pizza and the Rockford community. She leads our giving programs, catering partnerships, and local sponsorships that keep us connected to the neighborhoods we serve.